Finding Joy in Creativity:
Exploring Passion & Making an Impact
I'm a Sydney-based creative professional with an unapologetic obsession with social media. Seriously, it's kind of a problem.
But I don't just scroll through my feeds all day (well, not always). I leverage my creativity and strategic thinking to help brands connect with their audiences in meaningful ways. I'm all about producing quality content that resonates with consumers, sets trends, and makes a real impact.
When I'm not coming up with the next big thing for my clients, you can find me indulging in my other creative passions. I love getting my hands dirty with DIY projects, scouring thrift stores for hidden gems, and listening to all sorts of podcasts (current favourite: One Minute Remaining, highly recommend checking this great Aussie podcast out).
I believe that work should be both fulfilling and fun, which is why I'm a big advocate for work-life balance. When I'm not busy creating visual masterpieces for my clients, you can usually find me at home snuggled up with a litter of foster kittens or, if we're being real here it's mostly managing the pure chaos of nighttime zoomies and serving those furry little sociopaths.
If you're looking for a creative partner to help take your brand to the next level, let's connect. I'm always up for a chat, a brainstorming session, or a coffee (or three). Let's make some magic together.
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Social Channel Management:
- Audited and managed Geenies Official social channels. -
Strategy Development:
- Developed and pitched data-driven content strategies based on insights and industry research. -
Studio Sessions and Content Creation:
- Actively participated in studio sessions, creating captivating low-fi content for TikTok and Instagram platforms. -
Content Creation and Management:
- Created content through research, sourcing photography and assets, editing, captioning, and scheduling. -
Instagram Profile Management:
- Monitored Instagram profiles and implemented community building engagement strategies. -
Social Listening and Analysis:
- Conducted social listening activities and analyzed content trends and post insights.
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Client Management and Strategy Development:
- Managed and audited social media accounts for five national and international clients.
- Developed and pitched data-driven content strategies based on insights and industry research. -
Instagram Profile Management:
- Monitored Instagram profiles and implemented community building engagement strategies. -
Social Listening and Analysis:
- Conducted social listening activities and analyzed content trends and post insights. -
Content Creation and Management:
- Created content through research, prop sourcing, photography, editing, captioning, and scheduling. -
On-Site Content Creation Training:
- Provided on-site training for content creation techniques.
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Content Planning and Collaboration:
- Organized monthly content brainstorm sessions involving various teams.
- Facilitated communication and coordination with creative and partnership teams. -
Social Media Insights and Updates:
- Compiled and distributed a daily social newsletter with platform updates, trends, and news.
- Conducted monthly social listening and analysis, reporting insights to the organic social lead. -
Project Management and Creative Support:
- Scheduled and coordinated dates, briefs, and resources for Airtasker, product, and props.
- Assisted as an assistant creative director during social and creative shoots, including set styling. -
Low-fi Content Creation:
- Produced engaging and creative low-fi content for TikTok and Instagram.
Freelance Social Media Coordinator & Content Creator
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Content Creation:
- Conducted thorough research, sourced props, and capturing visually appealing images and lo-fi video.
- Developed captivating captions and maintained a consistent social media presence. -
Influencer Collaborations:
- Collaborated with 30+ brands, including Oscar Wylee, Accor, Philips, and more.
- Provided detailed analytics, measuring engagement and brand impact. -
Photography and Editing:
- Utilised advanced editing techniques and a keen eye for detail.
- Demonstrated proficiency in colour grading, retouching, and post-processing. -
Creative Skills:
- Showcased creativity and innovation in content creation and storytelling.
- Stayed updated with industry trends to deliver high-quality content. -
Organisation and Time Management:
- Efficiently planned and scheduled content, managing multiple projects simultaneously.
Koala
Geenies
&
Karen Gee
Kurious
Group
